Expertise

  • Writing/Supervision of all facets of the integrated marketing mix -- including General advertising, Direct Mail, Direct TV, Interactive/Online marketing, Trade advertising.
  • In-depth knowledge of Business-to-Business, Financial Services, and Technology marketing/advertising, from high-level branding to DR/relationship marketing
  • Interactive pharma capabilities, including major website creation, banners, email, paid search, online video, and emarketing in healthcare fields.

Experience

Freelance / Perma-lance Writer - 2001 - Present

Clients include:

DraftFCB - Enbrel (unbranded), Lovaza (unbranded)

Brand New World - Topamax

EuroRSCG - Gamunex

Greater Than One - Medtronic (CGM, CareLink, Paradigm), Cytic (NovaSure), Genentech (Cancer Connections), Eli Lilly (Cialis)

Tribal DDB - Long-term engagement (Sept 05 - Jan 07) at Adweek Interactive Agency of 2005. Abbott Laboratories (HUMIRA), ALCOA (Leaf Relief, Oasis decking), Novartis (Galvus), Solvay (AndroGel).

Siemens USA - Creative Consulting and Services to U.S. operating companies in telecommunications, healthcare, automation, energy, and transportation industries.

MRM (McCann Relationship Marketing) - Raptiva

Gyro International - Avaya (Conferencing Systems, IP Telephony)

Willoughby Partners -Cantor Fitzgerald, BGC Partners, eSpeed, Kleos

Hoo Group - Crohn's and Colitis Foundation of America

M. Barry & Co. - Symbol Technologies

Citigate - T.D. Waterhouse, Instinet

Euro RSCG - Sustiva

HNW - Merrill Lynch

Grey E-Marketing - Adobe, Xerox, Bell South

The Marketing Works - National Prostate Cancer Coalition

Spier Advertising - Savin, HIP

Avenue-e Health Strategies - Schering-Plough, Novo-Nordisk, DSM Pharmaceuticals

 

The Lord Group, SVP, Creative Director

1995 to 2001

Verizon (formerly Bell Atlantic, NYNEX, New York Telephone) -- Created/Supervised all creative for Business Markets in TV, radio, print, DR, Online, including:

  • Small/General Business - Centrex, DSL, ISDN, Web Hosting, Small Business voice/data.
  • Large Business - Enterprise data solutions, Voice/Data Convergence products, Virtual Office Services, Long Distance Data, Remote Learning Systems, e-commerce solutions.
  • Issues/Advocacy advertising - Ongoing issues campaign targeting Pennsylvania legislators and public policy influencers.

Siemens -- Managed all creative of worldwide corporate image campaign. Wrote CLIO-winning music and lyrics for ongoing TV/radio.

Kyocera Mita -- Creative responsibility for copiers and printers.

Network Computing Magazine -- Developed, oversaw all creative for CMP's industry "bible."

Other -- Manulife Financial, Keycorp, USAA.

 

Young & Rubicam, VP, Associate Creative Director

1983 to 1995

NYNEX (formerly New York Telephone) -- Created/supervised campaigns (TV, radio, print, news, out-of-home) for Business Products, Business Usage, and Service Awareness. Created 1992 EFFIE Award -winning "Subtitles" TV campaign, as well as long-running "Work the Phones" radio campaign.

Lufthansa German Airlines -- Creative responsibility in U.S. market of this German-based airline account.

Trans World Airlines -- Creative responsibility for all TWA, including Price TV and Newspaper, Product Service, Cargo, and Trade.

Other -- Andersen Consulting, Digital Equipment, Merrill Lynch, KFC.

 

Awards

CLIO, EFFIE, Business Week, Esquire Dubious Achievement

Education

BA, Tufts University